222347 Editorial Design

Twentieth Typeface To find my twentieth typeface I went back to my research from week one, where I looked through Eye Magazines to find some cool new release typefaces. Unfortunately, none of them really fit in with my system as I needed my twentieth typeface to also be influential in some way. So I headed to Fontstand but didn't find much there as I realised I needed to do some more in depth research to back up my font choice before I picked one based solely on it's look.  In my research endeavours so far, I've come to like and trust Typewolf the most with font recommendations as I've found their advice to be solid and covering a lot of area. I basically headed to their top font lists to get some preliminary ideas of some of the bigger fonts, because to be influential, a font kind of needs to be famous, or at least well known and recognised. Top 10 Most Popular Serifs was the article I checked first but quickly realised that most of the fonts on the list were ones that...

Changes to make: Leading on titles As you can see in these two images of my section openers, I have lowered the amount of leading.  Move full titles, section openers and contents pages over to the far right  of the page The lower image shows how I have moved the title of my section opener over to the right. This works because it isn't pressed up so tightly against the left hand page, and gives it room to breathe. Tracking on upper case captions, as well as bring them down a point size as they look way bigger than the captions in regular The top image is of my new captions with more tracking and lowered one point size to 7pt. You can see in the bottom image how much more cramped the subheadings feel without the extra tracking. Optically align capital Es on each page (location and size of letter) This was actually much quicker and easier to do than I thought. It looks so much better now. I couldn't believe how different some of the placements of the Es actually were until I star...